Applied Political Communication, Certificate

Applied political communication encompasses the interaction of political figures, political interests, governmental institutions, media, and the public in their efforts to persuade and influence political power and public policy outcomes. This certificate’s interdisciplinary nature applies the fundamentals of public communication and political science to meet the specific needs and goals of political campaigns and advocacy organizations. Topics covered include campaign leadership strategies, audience analysis pertaining to specific publics, crisis communication, effective strategic messaging campaigns targeting publics through traditional communication channels, digital communication assets, and social media platforms. The certificate is designed for students seeking preparation for careers as legislative aides, political consultants, campaign managers, social media or digital strategists, political journalists, government press secretaries, lobbyists, or aides in public affairs organizations.

This certificate program is open to all students who have been admitted to graduate study at the University of Akron.

Program Contact (Political Science)
Dr. David Cohen
Professor, Political Science
330-972-6045
dbcohen@uakron.edu

Program Contact (Communication)
Dr. Julia Spiker
Professor, Communication
330-972-7198
jspiker@uakron.edu

Requirements

Students must complete 18 total credits consisting of core courses, elective courses, and internship credits.

Required Core Courses - 6 credits

POLIT:570Fundamentals of Political Strategy3
COMM:575Political Communication3

Required Internship - 3 credits

POLIT:695Internship in Government & Politics1-6
or COMM:680 Graduate Communication Internship

Elective Courses - 9 credits

Political Science Courses (Minimum of 3 credits)
POLIT:502Politics and the Media3
POLIT:527Campaign Battleground3
POLIT:540Survey Research Methods3
POLIT:571Fundamentals of Electoral Messaging3
POLIT:572Campaign Finance, Fundraising, and Budgeting3
POLIT:573Voter Contact & Elections3
POLIT:574Political Opinion, Behavior & Electorial Politics3
POLIT:575American Interest Groups3
POLIT:576American Political Parties3
POLIT:577Government Relations and Lobbying3
POLIT:578Fundamentals of the Digital Campaign3
POLIT:695Internship in Government & Politics 13-6
Communication Courses (Minimum of 3 credits)
COMM:506Contemporary Public Relations3
COMM:510Crisis Communication3
COMM:516Social Media Content Creation3
COMM:517Social Media Platforms3
COMM:531Risk Communication3
COMM:631Analyzing Organizational Communication3
COMM:540Strategic Social Media3
COMM:542Social Media Metrics and Analytics3
COMM:557Public Speaking in America3
COMM:559Leadership and Communication3
COMM:571Theories of Rhetoric3
COMM:680Graduate Communication Internship 11-6