Applied Political Communication, Certificate

Certificate in Applied Political Communication (370019C)

Applied political communication encompasses the interaction of political figures, political interests, governmental institutions, media, and the public in their efforts to persuade and influence political power and public policy outcomes. This certificate’s interdisciplinary nature applies the fundamentals of public communication and political science to meet the specific needs and goals of political campaigns and advocacy organizations. Topics covered include campaign leadership strategies, audience analysis pertaining to specific publics, crisis communication, effective strategic messaging campaigns targeting publics through traditional communication channels, digital communication assets, and social media platforms. The certificate is designed for students seeking preparation for careers as legislative aides, political consultants, campaign managers, social media or digital strategists, political journalists, government press secretaries, lobbyists, or aides in public affairs organizations.

Requirements for Admission

This certificate program is open to all students who have been admitted to undergraduate study at the University of Akron.

Program Contact
Dr. David Cohen
Professor, Political Science

The following information has official approval of the Department of Political Science and the Buchtel College of Arts & Sciences, but is intended only as a guide. Completion of this certificate is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others.

The following courses constitute a “Certificate in Applied Political Communication” and must be completed with a minimum grade point average of 2.0 overall for the certificate to be noted on the student’s record. 


Required Core6
Required Internship3
Total Hours18

Required Core

POLIT:470Fundamentals of Political Strategy3
COMM:475Political Communication3
Total Hours6

Required Internship

Complete 3 credits:3
Internship in Government & Politics
Communication Internship
Total Hours3


Complete a total of 9 credits:9
Political Science Courses (minimum 3 credits)
Politics and the Media
Campaign Battleground
Survey Research Methods
Fundamentals of Electoral Messaging
Campaign Finance, Fundraising, and Budgeting
Voter Contact & Elections
Political Opinion, Behavior & Electorial Politics
American Interest Groups
Comparative Constitutional Law
Government Relations and Lobbying
Fundamentals of the Digital Campaign
Internship in Government & Politics
Communication Courses (minimum 3 credits)
Principles of Social Media
Introduction to Public Relations
Public Relations Writing
Public Relations Publications
Basic Audio & Video Editing
Video Production
Media Copywriting
Public Relations Theory
Public Relations Strategic Campaigns
Advanced Strategic Social Media
Organizational Communication
Analyzing Organizational Communication
Leadership and Communication
Advanced Audio and Video Editing
Communication Internship 1
Total Hours9