Database Marketing, Minor
Minor in Database Marketing (660109M)
Database Marketing involves the transformation of raw data into useful information that can be used in the formulation of marketing strategies. Data is gleaned from different databases and organized into patterns and trends that provide the foundation for developing and conducting a successful marketing program tailored to the needs of a targeted group of consumers.
College of Business Administration Undergraduate Programs
http://www.uakron.edu/cba/uadvising * (330) 972-7042 * CBA 260
The following information has official approval of the Department of Marketing and the College of Business Administration, but is intended only as a guide. Completion of this minor is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others.
This Graduation Planning Summary (GPS) is based on the term you declare your minor & expires in 5 years. Requirements can be subject to change. Students should meet with an academic advisor and check DPR to review academic progress and determine course sequencing each semester. Please see the CBA advising website for specific Admission criteria for the College of Business. Please refer to the University Requirements for Minor Areas of Study for specific graduation information regarding minors.
To be granted this minor, marketing majors must complete at least nine credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.
|6500:324||Database Management for Information Systems (Fall only)||3|
|6600:375||Marketing & Sales Analytics||3|
|6500:425||Decision Support with Data Warehousing & Data Mining (Fall only) 1||3|
|Select one of the following:||3|
|B2B Marketing 1|
|Integrated Marketing Communications 1|
|Media Strategy 1|
Must be admitted to 4 year degree granting major.