Strategic Communication, MA

The Master of Arts in Strategic Communication is a 100% online delivery method and is designed to fit student individual lifestyle for completion in as little as 12 to 16 months. The program targets any students (and working professionals) who are interested in strategically creating, disseminating, analyzing, and managing communication messages across social media, and/or for health professionals, health organizations, and media outlets. 

Admission Requirements

  • Meet the general requirements for admission to the Graduate School.
  • Hold a bachelor's degree in Communication or a closely related area with a grade point average of 3.0 or better.
  • Statement of purpose.

International applicants must meet the requirements of the Graduate School at The University of Akron to demonstrate their English language proficiency.

Admission decisions will be based on a student's academic credentials and the ability to explain why he/she would like to pursue a professional online M.A. in Strategic Communication and his/her potential to succeed in an online environment.

Program Requirements

Required Courses18
Crisis Communication
Introduction to Graduate Study in Communication
Mixed Methods of Communication Research
Applied Communication Theory
Communication in Organizations
Intercultural Communication Theory
Cognate Area Courses12
Social Media
Required course:
Strategic Social Media
Select nine credits from the following:
Media Entrepreneurship
Social Media Metrics and Analytics
Advanced Communication Studies
Business Analytics and Information Strategy
Strategic Marketing
Any graduate elective
Health and Crisis Communication
Required course:
Health Communication
Select nine credits from the following:
Risk Communication
Health Informatics
Advanced Communication Studies
Strategic Marketing
Any graduate elective
Comprehensive Examination
Total Hours30