Marketing, BBA

Bachelor of Business Administration in Marketing

More on the Marketing major

Marketing majors must meet all requirements of 1) the General Education Program, 2) the 6 Credit Business Courses, 3) the College of Business Core Program, 4) the required foundation courses within each program, 5) the electives within each program, and 6) the professional experiences component of the program.

Requirements for Admission

• 2.5 average cumulative
• English Composition I and II (ENGL 111 & ENGL 112)
• Speech requirement (COMM 105)
• College Algebra (MATH 145) or Calculus with Business Applications (MATH 210)
• Principles of Microeconomics (ECON 200) or Principles of Macroeconomics (ECON 201)
• One of the following courses:
  • Accounting Principles I (ACCT 201)
  • Spreadsheet Modeling & Decision Analysis (ACCT 250)
  • Introduction to Entrepreneurship (ENTRE 201)
  • Legal & Social Environment of Business (BLAW 220)
  • Marketing Principles (MKTG 205)

College of Business Undergraduate Programs
http://www.uakron.edu/business/advising 
(330) 972-7042 
Email: Business Advising
College of Business room 260

The following information has official approval of The Department of Marketing and The College of Business, but is intended only as a supplemental guide. Official degree requirements are established at the time of transfer and admission to the degree-granting college. Students should refer to the Degree Progress Report (Stellic) which is definitive for graduation requirements. Completion of this degree within the identified time frame below is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others. The transfer process is completed through an appointment with your academic advisor. 

Three year accelerated option: for first time students who have earned credits for at least the first year of courses. Credits can be earned through qualifying scores on appropriate Advanced Placement (AP) exams or through College Credit Plus Program (CCP) courses. Credits for qualifying AP scores or CCP courses are determined by the appropriate academic department. Departments may assign varied course credit, depending on the student’s score on an AP exam or grade in a CCP course. Students may also receive credit by examination or via placement tests, where appropriate.

Requirements

Summary

*

This major requires a minimum of 120 completed credit hours. 

General Education Requirements

Additional Business Requirements

¹

MATH 145 or higher level mathematics satisfies the general education mathematics requirement.

²

MGMT 304 Business Statistics can be substituted for STAT 270.

³

Only required for new first-year students. Transfer students are excluded from this requirement.

College of Business Core¹

¹

Student must also have a minimum cumulative GPA of 2.0 across the College of Business Core. 

²

To meet the Business Core requirement, students can take either course listed. 

Marketing Requirements

¹

Must be admitted to 4 year degree granting major.

²

Students not taking MKTG 486 must take 3 Professional Workshops in Marketing, as each are 1 credit.

Graduation Requirements – Review Stellic for Status

• 120 Credit Hours
• College of Business Residency = Last 15 credits earned in the College of Business
• UA Residency = Students must complete their final 30 credits in residence at The University of Akron
• At least 50% of the business core and major course requirements must be earned at The University of Akron
• Overall GPA = 2.3
• Major GPA = 2.0
• Business & Economics GPA = 2.0
• Business Core Classes GPA = 2.0

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