Marketing, BBA
Bachelor of Business Administration in Marketing (660100BBA)
Marketing majors must meet all requirements of 1) the General Education Program, 2) the 6 Credit Business Courses, 3) the College of Business Core Program, 4) the required foundation courses within each program, 5) the electives within each program, and 6) the professional experiences component of the program.
Requirements for Admission
- 2.5 average cumulative
- English Composition I and II (ENGL:111 & ENGL:112)
- Speech requirement (COMM:105 or COMM:106)
- College Algebra (MATH:145) or Calculus with Business Applications (MATH:210)
- Principles of Microeconomics (ECON:200) or Principles of Macroeconomics (ECON:201)
- One of the following courses:
- Accounting Principles I (ACCT:201)
- Spreadsheet Modeling & Decision Analysis (ACCT:250)
- Introduction to Entrepreneurship (ENTRE:201)
- Legal & Social Environment of Business (BLAW:220)
- Marketing Principles (MKTG:205)
College of Business Undergraduate Programs
http://www.uakron.edu/business/advising
(330) 972-7042
businessadvising@uakron.edu
College of Business room 260
The following information has official approval of The Department of Marketing and The College of Business, but is intended only as a supplemental guide. Official degree requirements are established at the time of transfer and admission to the degree-granting college. Students should refer to the Degree Progress Report (DPR) which is definitive for graduation requirements. Completion of this degree within the identified time frame below is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others. The transfer process is completed through an appointment with your academic advisor.
Three year accelerated option: for first time students who have earned credits for at least the first year of courses. Credits can be earned through qualifying scores on appropriate Advanced Placement (AP) exams or through College Credit Plus Program (CCP) courses. Credits for qualifying AP scores or CCP courses are determined by the appropriate academic department. Departments may assign varied course credit, depending on the student’s score on an AP exam or grade in a CCP course. Students may also receive credit by examination or via placement tests, where appropriate.
Requirements
Summary
Code | Title | Hours |
---|---|---|
General Education Requirements | 36 | |
College of Business Core | 42 | |
Additional Business Requirements | 6 | |
Marketing Requirements | 34 | |
Additional Credits for Graduation * | 2 | |
Total Hours | 120 |
- *
This major requires a minimum of 120 completed credit hours.
Recommended General Education Courses
Code | Title | Hours |
---|---|---|
Students pursuing a bachelor’s degree must complete the following General Education coursework. Diversity courses may also fulfill major or Breadth of Knowledge requirements. Integrated and Applied Learning courses may also fulfill requirements in the major. | ||
Students are not required to enroll in the specific courses listed below. However, to facilitate successful degree completion, the academic department strongly encourages completion of the following recommendations. | ||
Academic Foundations | 12 | |
Mathematics, Statistics and Logic: 3 credit hours | ||
Algebra for Calculus | ||
Speaking: 3 credit hours | ||
Introduction to Public Speaking | ||
or COMM:106 | Effective Oral Communication | |
Writing: 6 credit hours | ||
English Composition I | ||
English Composition II | ||
Breadth of Knowledge | 22 | |
Arts/Humanities: 9 credit hours | ||
Empires of the Ancient World | ||
Natural Sciences: 7 credit hours | ||
Social Sciences: 6 credit hours | ||
Principles of Microeconomics | ||
Introduction to Sociology | ||
Diversity | ||
Domestic Diversity | ||
Introduction to Sociology | ||
Global Diversity | ||
Empires of the Ancient World | ||
Integrated and Applied Learning | 2 | |
Select one class from one of the following subcategories: | ||
Complex Issues Facing Society | ||
Capstone | ||
Review the General Education Requirements page for detailed course listings. | ||
Total Hours | 36 |
College of Business Core1
Code | Title | Hours |
---|---|---|
ECON:201 | Principles of Macroeconomics 2 | 3 |
or ECON:244 | Introduction to Economic Analysis | |
BUSN:230 | Business Communication | 3 |
ACCT:201 | Accounting Principles I | 3 |
ACCT:202 | Accounting Principles II | 3 |
ACCT:250 | Spreadsheet Modeling & Decision Analysis | 3 |
BLAW:220 | Legal & Social Environment of Business | 3 |
FIN:301 | Principles of Finance | 3 |
MGMT:304 | Business Statistics | 3 |
MGMT:201 | Management: Principles & Concepts | 3 |
MGMT:305 | Business Analytics | 3 |
MGMT:490 | Strategic Management | 3 |
SCM:330 | Principles of Supply Chain and Operations Management | 3 |
MKTG:205 | Marketing Principles | 3 |
INTB:205 | International Business | 3 |
Total Hours | 42 |
- 1
Student must also have a minimum cumulative GPA of 2.0 across the College of Business Core.
- 2
Students cannot get credit for both ECON:201 and ECON:244.
Additional Business Requirements
Code | Title | Hours |
---|---|---|
General Education Mathematics Requirement | ||
MATH:145 | Algebra for Calculus | 4 |
Required Business Courses | ||
BUSN:110 | College of Business Success Seminar 1 | 1 |
BUSN:111 | Professional Development Seminar 1 | 1 |
Recommended Business Courses | ||
BUSN:200 | Personal Leadership Skills | |
Total Hours | 6 |
- 1
Only required for new first-year students. Transfer students are excluded from this requirement.
Marketing Requirements
Code | Title | Hours |
---|---|---|
Foundation Core | ||
SALES:275 | Professional Selling | 3 |
MKTG:335 | Marketing Research | 3 |
MKTG:355 | Consumer Behavior | 3 |
MKTG:385 | Data Visualization | 1 |
MKTG:375 | Marketing & Sales Analytics | 3 |
Core Competencies Courses | ||
MKTG:432 | Integrated Marketing Communications 1 | 3 |
MKTG:434 | Digital Marketing | 3 |
MKTG:440 | Brand Management 1 | 3 |
MKTG:446 | Social Media Marketing | 3 |
MKTG:460 | B2B Marketing 1 | 3 |
Professional Courses | ||
MKTG:499 | Marketing Capstone Project 1 | 3 |
MKTG:486 | Internship in Marketing 1,2 | 3 |
or MKTG:491 | Professional Workshops in Marketing | |
Total Hours | 34 |
- 1
Must be admitted to 4 year degree granting major.
- 2
Students not taking MKTG:486 must take 3 Professional Workshops in Marketing, as each are 1 credit.
Graduation Requirements – Review DPR for Status
- 120 Credit Hours
- College of Business residency Residency = Last 15 credits earned in the College of Business
- UA Residency = Students must complete their final 30 credits in residence at The University of Akron
- At least 50% of the business core and major course requirements must be earned at The University of Akron
- Overall GPA = 2.3
- Major GPA = 2.0
- Business & Economics GPA = 2.0
- Business Core Classes GPA = 2.0
Recommended Sequence
1st Year | ||
---|---|---|
Fall Semester | Hours | |
BUSN:110 | College of Business Success Seminar | 1 |
ENGL:111 | English Composition I | 3 |
MATH:145 | Algebra for Calculus | 4 |
COMM:106 | Effective Oral Communication | 3 |
SOCIO:100 | Introduction to Sociology | 3 |
Humanities Requirement | 3 | |
Hours | 17 | |
Spring Semester | ||
BUSN:111 | Professional Development Seminar | 1 |
ENGL:112 | English Composition II | 3 |
Natural Science Requirement with Lab | 4 | |
Arts Requirement | 3 | |
Arts/Humanities Requirement | 3 | |
Global Diversity Requirement | 3 | |
Hours | 17 | |
2nd Year | ||
Fall Semester | ||
ECON:200 | Principles of Microeconomics | 3 |
ACCT:201 | Accounting Principles I | 3 |
ACCT:250 | Spreadsheet Modeling & Decision Analysis | 3 |
BLAW:220 | Legal & Social Environment of Business | 3 |
MKTG:205 | Marketing Principles | 3 |
Hours | 15 | |
Spring Semester | ||
ECON:201 | Principles of Macroeconomics | 3 |
BUSN:230 | Business Communication | 3 |
ACCT:202 | Accounting Principles II | 3 |
MGMT:201 | Management: Principles & Concepts | 3 |
INTB:205 | International Business | 3 |
Hours | 15 | |
3rd Year | ||
Fall Semester | ||
FIN:301 | Principles of Finance | 3 |
MGMT:304 | Business Statistics | 3 |
SCM:330 | Principles of Supply Chain and Operations Management | 3 |
SALES:275 | Professional Selling | 3 |
Complex Issues Requirement | 3 | |
Hours | 15 | |
Spring Semester | ||
MGMT:305 | Business Analytics | 3 |
MKTG:335 | Marketing Research | 3 |
MKTG:355 | Consumer Behavior | 3 |
MKTG:460 | B2B Marketing | 3 |
Natural Science Requirement | 3 | |
MKTG:385 | Data Visualization | 1 |
Hours | 16 | |
4th Year | ||
Fall Semester | ||
MKTG:375 | Marketing & Sales Analytics | 3 |
MKTG:440 | Brand Management | 3 |
MKTG:432 | Integrated Marketing Communications | 3 |
MKTG:486 | Internship in Marketing | 3 |
Free Elective | 1 | |
Hours | 13 | |
Spring Semester | ||
MKTG:499 | Marketing Capstone Project | 3 |
MKTG:446 | Social Media Marketing | 3 |
MKTG:434 | Digital Marketing | 3 |
MGMT:490 | Strategic Management | 3 |
Hours | 12 | |
Total Hours | 120 |