Minor in Marketing (660104M)
This 18 credit minor will provide an introduction into the diverse and dynamic field of marketing by providing the student with additional skills, including insights into marketing research, professional selling, consumer behavior and digital marketing. Students are required to take 9 credits of required marketing courses, and then select an additional9 credits among courses that explore specific areas of interest in marketing.
College of Business Administration Undergraduate Programs
http://www.uakron.edu/cba/uadvising * (330) 972-7042 * CBA 260
The following information has official approval of the Department of Marketing and the College of Business Administration, but is intended only as a guide. Completion of this minor is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others.
This Graduation Planning Summary (GPS) is based on the term you declare your minor & expires in 5 years. Requirements can be subject to change. Students should meet with an academic advisor and check DPR to review academic progress and determine course sequencing each semester. Please see the CBA advising website for specific Admission criteria for the College of Business. Please refer to the University Requirements for Minor Areas of Study for specific graduation information regarding minors.
|Select three of the following:||9|
and Marketing Research Lab
|Marketing & Sales Analytics|
|Integrated Marketing Communications 1|
|Digital Marketing 1|
|Brand Management 1|
|Social Media Marketing|
Must be admitted to 4 year degree granting major.