Marketing, Minor

Minor in Marketing (660104M)

This 18 credit minor will provide an introduction into the diverse and dynamic field of marketing by providing the student with additional skills, including insights into marketing research, business to business, consumer behavior, social media and digital marketing. Students are required to take 9 credits of required marketing courses, and then select an additional 9 credits among courses that explore specific areas of interest in marketing.

Requirements for Admission

Enrollment in a 4 year degree granting major

College of Business Undergraduate Programs
http://www.uakron.edu/business/advising 
(330) 972-7042 
businessadvising@uakron.edu 
College of Business room 260

The following information has official approval of the Department of Marketing and the College of Business, but is intended only as a guide. Completion of this minor is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others.

Please refer to the University Requirements for Minor Areas of Study for specific graduation information regarding minors.

Summary

Required Courses

Electives