Marketing, BBA

Bachelor of Business Administration in Marketing (660100BBA)

More on the Marketing major

Marketing majors must meet all requirements of 1) the General Education Program, 2) the 6 Credit Business Courses, 3) the College of Business Core Program, 4) the required foundation courses within each program, 5) the electives within each program, and 6) the professional experiences component of the program.

Requirements for Admission

• 2.5 average cumulative
• English Composition I and II (ENGL:111 & ENGL:112)
• Speech requirement (COMM:105 or COMM:106)
• College Algebra (MATH:145) or Calculus with Business Applications (MATH:210)
• Principles of Microeconomics (ECON:200) or Principles of Macroeconomics (ECON:201)
• One of the following courses:
  • Accounting Principles I (ACCT:201)
  • Spreadsheet Modeling & Decision Analysis (ACCT:250)
  • Introduction to Entrepreneurship (ENTRE:201)
  • Legal & Social Environment of Business (BLAW:220)
  • Marketing Principles (MKTG:205)

College of Business Undergraduate Programs
http://www.uakron.edu/business/advising 
(330) 972-7042 
businessadvising@uakron.edu 
College of Business room 260

The following information has official approval of The Department of Marketing and The College of Business, but is intended only as a supplemental guide. Official degree requirements are established at the time of transfer and admission to the degree-granting college. Students should refer to the Degree Progress Report (DPR) which is definitive for graduation requirements. Completion of this degree within the identified time frame below is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others. The transfer process is completed through an appointment with your academic advisor. 

Three year accelerated option: for first time students who have earned credits for at least the first year of courses. Credits can be earned through qualifying scores on appropriate Advanced Placement (AP) exams or through College Credit Plus Program (CCP) courses. Credits for qualifying AP scores or CCP courses are determined by the appropriate academic department. Departments may assign varied course credit, depending on the student’s score on an AP exam or grade in a CCP course. Students may also receive credit by examination or via placement tests, where appropriate.

Requirements

Summary

*

This major requires a minimum of 120 completed credit hours. 

Recommended General Education Courses

College of Business Core¹

¹

Student must also have a minimum cumulative GPA of 2.0 across the College of Business Core. 

²

Students cannot get credit for both ECON:201 and ECON:244.  

Additional Business Requirements

¹

Only required for new first-year students. Transfer students are excluded from this requirement.

Marketing Requirements

¹

Must be admitted to 4 year degree granting major.

²

Students not taking MKTG:486 must take 3 Professional Workshops in Marketing, as each are 1 credit.

Graduation Requirements – Review DPR for Status

• 120 Credit Hours
• College of Business residency Residency = Last 15 credits earned in the College of Business
• UA Residency = Students must complete their final 30 credits in residence at The University of Akron
• At least 50% of the business core and major course requirements must be earned at The University of Akron
• Overall GPA = 2.3
• Major GPA = 2.0
• Business & Economics GPA = 2.0
• Business Core Classes GPA = 2.0

Recommended Sequence