Sales Management, BBA

Bachelor of Business Administration in Sales Management (660101BBA)

More on the Sales Management major

The University of Akron's Sales Management Program, established in 1994, is the 2nd oldest such program in the United States. The placement rate of our sales students is nearly 100%, with some of the highest starting salaries among business graduates. Graduates are working in diverse sectors including medical device sales, insurance sales, financial services, consumer packaged goods market, industrial equipment, software sales and services, and technical sales. Sales Management Careers are a high growth area both nationally and within the State of Ohio. Experts estimate that sales professionals account for 10 percent of U.S. employment, with a projected annual growth of 9%. 

With one of the largest collegiate sales training facilities in the country, our sales management program has been recognized nationally and is accredited through the University Sales Center Alliance, a consortium connecting sales faculty to share best practices and expertise.  We also offer a minor in Professional Selling and certificate programs in Professional Selling, Sales for Engineering students, and Health Care Selling.

The Sales Program is supported by The Fisher Institute for Professional Selling, which houses our nine state-the-art sales training lab rooms, permitting students to augment traditional learning approaches with extensive sales and negotiation role playing and feedback. Additional support is offered through our Fisher Executive Advisory Board, giving students excellent access to professional networking, mentoring, internships and career opportunities.  

Requirements for Admission

  • 2.5 average cumulative GPA
  • English Composition I and II (ENGL:111 & ENGL:112)
  • Speech requirement (COMM:105 or COMM:106)
  • College Algebra (MATH:145) or Calculus with Business Applications (MATH:210)
  • Principles of Microeconomics (ECON:200) or Principles of Macroeconomics (ECON:201)
  • One of the following courses:
    • Accounting Principles I (ACCT:201)
    • Spreadsheet Modeling & Decision Analysis (ACCT:250)
    • Introduction to Entrepreneurship (ENTRE:201)
    • Legal & Social Environment of Business (BLAW:220)
    • Marketing Principles (MKTG:205)

College of Business Undergraduate Programs
http://www.uakron.edu/business/advising 
(330) 972-7042 
businessadvising@uakron.edu 
College of Business room 260

The following information has official approval of The Department of Marketing and The College of Business, but is intended only as a supplemental guide. Official degree requirements are established at the time of transfer and admission to the degree-granting college. Students should refer to the Degree Progress Report (DPR) which is definitive for graduation requirements. Completion of this degree within the identified time frame below is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others. The transfer process is completed through an appointment with your academic advisor. 

Three year accelerated option: for first time students who have earned credits for at least the first year of courses. Credits can be earned through qualifying scores on appropriate Advanced Placement (AP) exams or through College Credit Plus Program (CCP) courses. Credits for qualifying AP scores or CCP courses are determined by the appropriate academic department. Departments may assign varied course credit, depending on the student’s score on an AP exam or grade in a CCP course. Students may also receive credit by examination or via placement tests, where appropriate.

Requirements

Summary

General Education Requirements36
College of Business Core42
Additional Business Requirements6
Sales Management Requirements32
Additional Credits for Graduation *4
Total Hours120
*

This major requires a minimum of 120 completed credit hours. 

Recommended General Education Courses

Students pursuing a bachelor’s degree must complete the following General Education coursework. Diversity courses may also fulfill major or Breadth of Knowledge requirements. Integrated and Applied Learning courses may also fulfill requirements in the major.
Students are not required to enroll in the specific courses listed below. However, to facilitate successful degree completion, the academic department strongly encourages completion of the following recommendations.
Academic Foundations12
Mathematics, Statistics and Logic: 3 credit hours
Algebra for Calculus
Speaking: 3 credit hours
Introduction to Public Speaking
Effective Oral Communication
Writing: 6 credit hours
English Composition I
English Composition II
Breadth of Knowledge 22
Arts/Humanities: 9 credit hours
Empires of the Ancient World
Natural Sciences: 7 credit hours
Social Sciences: 6 credit hours
Principles of Microeconomics
Introduction to Sociology
Diversity
Domestic Diversity
Introduction to Sociology
Global Diversity
Empires of the Ancient World
Integrated and Applied Learning2
Select one class from one of the following subcategories:
Complex Issues Facing Society
Capstone
Review the General Education Requirements page for detailed course listings.
Total Hours36

College of Business Core1

ECON:201Principles of Macroeconomics 23
or ECON:244 Introduction to Economic Analysis
BUSN:230Business Communication3
ACCT:201Accounting Principles I3
ACCT:202Accounting Principles II3
ACCT:250Spreadsheet Modeling & Decision Analysis3
BLAW:220Legal & Social Environment of Business3
FIN:301Principles of Finance3
MGMT:304Business Statistics3
MGMT:201Management: Principles & Concepts3
MGMT:305Business Analytics3
MGMT:490Strategic Management3
SCM:330Principles of Supply Chain and Operations Management3
MKTG:205Marketing Principles3
INTB:205International Business3
Total Hours42
1

Student must also have a minimum cumulative GPA of 2.0 across the College of Business Core. 

2

Students cannot get credit for both ECON:201 and ECON:244.  

Additional Business Requirements

General Education Mathematics Requirement
MATH:145Algebra for Calculus4
Required Business Courses
BUSN:110College of Business Success Seminar 11
BUSN:111Professional Development Seminar 11
Recommended Business Courses
BUSN:200Personal Leadership Skills
Total Hours6
1

Only required for first-year students. Transfer students are excluded from this requirement. 

Sales Management Requirements

Foundation Core
SALES:275Professional Selling3
MKTG:335Marketing Research3
MKTG:355Consumer Behavior3
MKTG:385Data Visualization1
MKTG:336Marketing Research Lab1
MKTG:375Marketing & Sales Analytics3
Core Competencies Courses
MKTG:460B2B Marketing 13
SALES:475Business Negotiations 13
SALES:478Advanced Professional Selling 13
SALES:480Sales Management 13
Professional Courses
SALES:487Internship in Sales Management 13
or MKTG:491 Professional Workshops in Marketing
MKTG:499Marketing Capstone Project 13
Total Hours32
1

Must be admitted to a four-year degree granting major.

Graduation Requirements – Review DPR for Status

  • 120 Credit Hours
  • College of Business residency = Last 15 credits earned in the College of Business
  • UA Residency = Students must complete their final 30 credits in residence at The University of Akron
  • At least 50% of the business core and major course requirements must be earned at The University of Akron
  • Overall GPA = 2.3
  • Major GPA = 2.0
  • Business & Economics GPA = 2.0
  • Business Core Classes GPA = 2.0

Recommended Sequence

Plan of Study Grid
1st Year
Fall SemesterHours
BUSN:110 College of Business Success Seminar 1 1
ENGL:111 English Composition I 3
MATH:145 Algebra for Calculus 4
COMM:105 Introduction to Public Speaking 3
SOCIO:100 Introduction to Sociology 3
Humanities Requirement 3
 Hours17
Spring Semester
BUSN:111 Professional Development Seminar 1
ENGL:112 English Composition II 3
Natural Science Requirement with Lab 4
Arts Requirement 3
Humanities Requirement 3
Global Diversity Requirement 3
 Hours17
2nd Year
Fall Semester
ECON:200 Principles of Microeconomics 3
ACCT:201 Accounting Principles I 3
ACCT:250 Spreadsheet Modeling & Decision Analysis 3
INTB:205 International Business 3
MKTG:205 Marketing Principles 3
 Hours15
Spring Semester
ECON:201 Principles of Macroeconomics 3
BUSN:230 Business Communication 3
ACCT:202 Accounting Principles II 3
BLAW:220 Legal & Social Environment of Business 3
MGMT:201 Management: Principles & Concepts 3
 Hours15
3rd Year
Fall Semester
FIN:301 Principles of Finance 3
MGMT:304 Business Statistics 3
SCM:330 Principles of Supply Chain and Operations Management 3
SALES:275 Professional Selling 3
Complex Issues Requirement 3
 Hours15
Spring Semester
MGMT:305 Business Analytics 3
MKTG:335 Marketing Research 3
MKTG:355 Consumer Behavior 3
MKTG 385 Data Visualization 1
SALES:475 Business Negotiations 3
Natural Science Requirement 3
 Hours16
4th Year
Fall Semester
MKTG:375 Marketing & Sales Analytics 3
SALES:480 Sales Management 3
MKTG:460 B2B Marketing 3
SALES:487 Internship in Sales Management 3
General Elective 1
 Hours13
Spring Semester
MGMT:490 Strategic Management 3
MKTG:499 Marketing Capstone Project 3
SALES:478 Advanced Professional Selling 3
General Elective 3
 Hours12
 Total Hours120
1

Required for some first year students

2

Must take three 1-credit hour Professional Workshops in Marketing