Marketing, Minor

Minor in Marketing (660104M)

This 18 credit minor will provide an introduction into the diverse and dynamic field of marketing by providing the student with additional skills, including insights into marketing research, business to business, consumer behavior, social media and digital marketing. Students are required to take 9 credits of required marketing courses, and then select an additional 9 credits among courses that explore specific areas of interest in marketing.

Requirements for Admission

Enrollment in a 4 year degree granting major

College of Business Undergraduate Programs
http://www.uakron.edu/business/advising 
(330) 972-7042 
businessadvising@uakron.edu 
College of Business room 260

The following information has official approval of The Department of Marketing and The College of Business, but is intended only as a guide. Completion of this minor is contingent upon many factors, including but not limited to: class availability, total number of required credits, work schedule, finances, family, course drops/withdrawals, successfully passing courses, prerequisites, among others.

Please refer to the University Requirements for Minor Areas of Study for specific graduation information regarding minors.

Summary

Required Courses9
Electives9
Total Hours18

Required Courses

MKTG 205Marketing Principles 23
or COMM 133 Essentials of Marketing Technology
MKTG 355Consumer Behavior3
MKTG 460B2B Marketing3
Total Hours9

Electives

Select three of the following:9
MKTG 335
Marketing Research
MKTG 375
Marketing & Sales Analytics
MKTG 432
Integrated Marketing Communications 1
MKTG 434
Digital Marketing 1
MKTG 440
Brand Management 1
MKTG 446
Social Media Marketing
ART 132
Introduction to Design
ART 189
Production I
Total Hours9
1

Must be admitted to 4 year degree granting major.

2

Students wishing to take MKTG 205 must have earned 24 credit hours and must take ECON 200 Principles of Microeconomics as a pre/corequisite.